☆ 品牌故事
☆ Brand Story
在意大利，十四世纪到十六世纪文艺复兴的重镇，一个工业发达、风景秀丽、文化气息浓郁的国家，并与美丽的水上城市威尼斯及阿尔卑斯山脉毗邻的地方，诞生许多影响后世深远的艺术家、建筑师、与数学家。还有被称为｢文艺复兴三杰｣，｢文艺复兴之父｣的浪漫派十四行诗代表作家－彼特拉克。
In Italy, the important place for Renaissance in 14th to the 16th century, a country with developed industries, beautiful scenery and rich of cultural atmosphere, together with both the beautiful water city of Venice and adjacent to the Alps; quite a number of artists, architects and mathematicians who created far-reaching impact in later generations, were born there. In addition, there also had a famous writer for romantic sonnets - Petrarch who was also known as “one of Renaissance three heroes”, “Father of the Renaissance”.
他那天漫步在佛罗伦萨，金碧辉煌的大教堂前，太阳照射下，闪闪发光的金色发丝之中，遇见爱情。彼特拉克将那一天，被爱神射中的心，写下｢您那美丽的眼睛射出的无形视线，将我捆缚起来，如同囚犯一般。｣情与爱纠缠在一起。但近在咫尺的美丽女子，却消失在诗人的眼前。
One day when he was strolling in Florence, under the sun, in front of the magnificent cathedral, he met the love in the shining golden hairs. That day, with the heart shot by Eros, Petrarch wrote “The invisible sight emitted from your beautiful eyes, tied me up like a prisoner in general”, his affection and love was intertwined. Yet the beautiful woman at such a close proximity, disappeared in front of the poet.
从此，柏拉图式的爱情，让他魂萦梦牵后，成为一首首动人的诗集。对美人思念的文字，化成文艺复兴时期最宏伟的浪漫诗作。「不管是什么妙龄和被人推崇的女人，在世界的什么地方，都不能与她媲美叫阵，就是曾始希腊人遭难、让特洛伊倾城的海伦的艳丽和美色也不能与他相提并论。」倾城绝色，伟大的诗人彼特拉克带着爱情的作品，与皇宫贵族一起引领着文艺改革。同时也将意大利人对美的要求推崇到最高。就此奠定艺术与生活的高质量，如历代宫廷般的享受。
Since then, the platonic love which pulled and held his soul and dream, then became the touching poetries one after another. The words created by yearning for the beauty, had melted into the most magnificent romantic poems in Renaissance. “Whoever the young and admired woman, anywhere in the world, can not be comparable with her; even the gorgeous and beautiful Queen Helen who was blamed by Greeks and made Troy destroyed, can not compete with her”. Petrarch, the great poet brought with his allure and stunning creations, worked together with the palace nobility to lead the reform of literature and art. The demands of Beauty in Italians were praised to the highest level at the same time. The high quality for art and life was founded like the joys in palace through the ages.
「爱神，我们仰慕这人类的骄傲，她超凡脱俗，她美丽崇高。」
“Eros, we admire her pride, her refinement, her sublime beauty”.
为了再造彼特拉克诗句中的美丽，再造文艺复兴时期的完美，MOLLYFLEX S.r.l创办人Mr. Daniel，承袭意大利一贯的严谨与追求完美的作风，针对皇宫贵族对健康的认知与家具高质量的要求下，致力于床垫的开发研究。历经近半个多世纪的雕琢，聘请传承古法的老工匠，延续罗马帝王品质。同时，秉持着精益求精与前瞻性眼光，让床垫的极品完美，遥遥领先在欧洲各大品牌之上。除了赢得许多国际性荣耀以外，更重要的是成为床垫的代表性品牌。
In order to recreate the beauty in Petrarch’s poem, to reconstruct the perfection in Renaissance, Mr. Daniel, founder of MOLLYFLEX S.r.l inherited the Italian rigorous and pursuit of perfect style consistently, based on health awareness and high quality furniture requirements demanded by palace nobility, he committed the research and development for mattress. After nearly half a century of craftsmanship, he hired the old craftsmen who inherited the ancient tradition way, to continue the Roman emperor’s quality. Meanwhile he also upheld the excellent and forward-looking vision so to make the best and perfect mattress which was then far ahead in leading position than other major European brands. In addition to winning many glorious reputations internally, more importantly it has become the representative brand of mattress.
所以，MOLLYFLEX S.r.l从《以赛亚书》中，「先知从异象中看到神的圣洁和公义」的前无古人，后无来者之博大精神，为床垫制作完美为基石。将先知「博学多才，预知未来」的前瞻性眼光，借「以赛亚」之名为命名，就此让以赛亚床垫，超越古今，放眼全世界。
Therefore, MOLLYFLEX S.r.l, who got the great, unprecedented and no latecomer spirit from the book of Isaiah - "from the Prophet saw a vision of God's Holiness and righteousness"; took it as foundation to make perfect mattress. To take the Prophet’s “Erudite, to predict the future” forward-looking vision and use of “Isaiah” as the name, had made Isaiah mattress beyond the past and present and to look around the world.
2006年，因为意大利对生活要求与完美艺术的盛名，吸引了诺崴陈进广董事长前往欧洲旅游。在一场与「以赛亚之书」的对谈之中与MOLLYFLEX S.r.l公司第三代领导者Mr. Daniel有了第一次接触。两人对追求卓越的生活与世界环境保护等议题一拍即合。三年间经过不断的讨论，研发并且沟通进而开启双方合作关系。确定「以赛亚」品牌以意大利人北部人文荟萃的历史根基，融合了艺术美学的设计风格，让以赛亚床垫升级。由此，不断地激荡与融合后，制作出从意大利法拉利总裁到梵蒂冈教皇，欧洲名流绅士爱不释手的床垫。「以赛亚」也成为健康睡眠的代名词。
In year of 2006, the reputation of Italian demands for life and perfection of art, attracted Mr. Chen Jin-Guang, chairman of Nuo-Wei and traveled to Europe. In one conversation session on “Book of Isaiah”, Mr. Chen had the first contact with Mr. Daniel, the third generation leader of MOLLYFLEX S.r.l. Two gentlemen hit it off on topics such as pursuit of excellent and protection of world environment. Through 3-year constant discussion, research and open-communication, the relationship was further enhanced for cooperation. To ascertain use “Isaiah” as brand name and to take culturally rich historical roots in northern Italy, combined with artistic aesthetic design style, had upgraded Isaiah mattress. From there, after continuous agitation and fusion, Isaiah has carried out the mattresses which are loved by European elite gentlemen including Vatican Pope and President of Ferrari. “Isaiah” has become synonymous for healthy sleep.
☆ 远景
☆ Vision
以赛亚「强调自然与养生概念」与「无与伦比的舒适」为品牌精神与方针为出发点。坚持品牌与质量氛围，在2008年正式进入亚洲市场。从绿色创意着手，以天然有机材料为基石成立研发部。网罗三十多名设计师与工程师，坚信创意与知识的力量，设计出一系列符合人体工学的床垫。同时，重视人才与技术，并且结合意大利设计师创意概念，让绿色创意发挥到淋漓尽致。
Isaiah takes “emphasis on natural and health concept” and “unparalleled comfort” as the brand spirit and principles for the starting point. It insists on the branding and quality atmosphere and officially entered the Asian market in 2008.Starting from green creation idea, Isaiah established the R&D department with natural organic materials. It cordially hired more than 30 designers and engineers, in the belief of creativity and the power of knowledge, and has designed a series of ergonomic mattress. At the same time, it emphasizes on talent as well as technology, and combines with creative concept of Italian designer so green ideas can come into full play.
不同于以往，以赛亚将眼光放在国际市场，延揽国际策画团队与经营管理人才。以国际化的设计理念带进企业环保的概念上，并且将意大利时尚潮流融合于其中。让设计师与工程师的密切合作，创造出更多元的绿色环保风格。满足不同领域顾客需求，成为多元丰富的卧室家居产品。
Unlike the past, Isaiah sets the sight on the international markets, and recruits international project team and talented management. Isaiah includes international design idea into corporate environment concepts, and has melted Italian fashion in it. It allows designers and engineers work closely to create more diverse green styles. It not only meets customer needs in different areas but also has become rich bedroom furnishings.
不仅如此，以“NATURE, ORGNINIC HEALTH, COMFORT”为核心理念的以赛亚，运用国内坚强的团队，包括海峡两岸优质专业的贸易与开发设计人才，与国际高标质量之水平接轨，本着“服务社会，发展自己”为市场创造优质的产品为前提。让环保、纯净、热情的企业使命真谛，以永续创新的精神打造商品，成为全方位家居品牌。
Moreover, taking "NATURE, ORGNINIC HEALTH, COMFORT" as the core concept, Isaiah leverages a strong domestic team, including cross-strait professionals on trade and R&D, and has reached the same international level on high-quality standards. With The spirit of "service to the community, develop our own" for the market to create high-quality products as a precondition. Using environmentally friendly, clean, warm essence of the corporate mission, including sustainable and innovative spirit to make products and becomes the comprehensive household brand.
以赛亚，成为时尚家居卧室的代名词。
Isaiah, has become synonymous for stylish home bedroom
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